ANALISIS FAKTOR YANG MEMPENGARUHI MINAT KUNJUNGAN DI TAMAN MARGASATWA SEMARANG

Abstract

This study aims to determine whether there is a positive and significant influence between the
promotion of mix and location of interest in Semarang Wildlife Park, and to find out which variable
is the most dominant influence on visiting interest. The tools in this study were interviews,
questionnaires, observations and documentation. The number of samples in this study were 70
respondents in Semarang Wildlife Park. The conclusion of this research is the promotion mix
variable influences the interest of the visit, but the location variable has no effect on the interest
of the Semarang Wildlife Park visit.