IMPLEMENTASI PEMASARAN DIGITAL MELALUI VISUALISASI FOTO PRODUK UNGGULAN BATIK BAKARAN KABUPATEN PATI

Abstract

Community service activities aim to optimize creativity through the creation of product photos in marketing management for MSMEs who are partners including Batik Bakaran Yuliatiwarno and Batik Misih, are expected to increase competitiveness in marketing batik products which are the flagship of Pati Regency. The purpose of community service is to help increase creativity in digital marketing of Batik Bakaran MSMEs which have great potential as local cultural products with high economic value. Competitiveness in the digital market is still low due to limited visual quality in marketing content, especially product photos that do not meet aesthetic standards and commercial photography techniques. This activity is designed to help partners in increasing the effectiveness of digital marketing by creating professional and attractive photos of superior products. The implementation method includes analysis of MSME marketing needs and problems, intensive training on basic and advanced techniques in product photography. The method used is mentoring by providing capacity building for digital marketing strategies. Evaluation is carried out through photo quality tests before and after training, partner interviews, and analysis of audience engagement on digital platforms. Increased visibility on digital platforms is marked by increased interaction and interest from potential buyers. This program makes a real contribution to strengthening the competitiveness of Batik Bakaran MSMEs and opening up opportunities for wider market expansion through the use of visual-based digital marketing.