PENGARUH KUALITAS PRODUK MURABAHAH DAN LAYANAN PADA KEPUASAN NASABAH BTM SURYA AMANAH

Abstract

This community service activity aims to enhance sharia financial literacy through education on murabahah products and service enhancement at LKMS BTM Surya Amanah Temanggung. Driven by the growing demand for transparent and ethical sharia-compliant finance, the activity focuses on improving murabahah product quality and Islamic value-based services to boost customer satisfaction. The implementation methods include financial literacy workshops, customer mentoring, and service evaluation using a qualitative phenomenological approach. Data were collected through in-depth interviews, direct observations, and document analysis. Results indicate that murabahah products are perceived as financial solutions aligned with spiritual values, while empathetic and educative services strengthen customer trust. Customer satisfaction stems from relational interactions, clear contracts, and a familial approach. This activity successfully increased community understanding of sharia finance, enhanced customer loyalty, and empowered local communities.

Keywords: murabahah product, service quality, customer satisfaction, financial literacy, sharia