MENDORONG PEMBANGUNAN EKONOMI KREATIF MASYARAKAT GRESIK MELALUI PUJASERA
DOI:
https://doi.org/10.47686/bam.v6i1.775Abstract
MSMEs are the sectors that are most closely affected by the challenges of the digital era. It is not even surprising that MSMEs in the regions still have a high resistance to change. As is the case, the MSME group that is a member of the PPI Food Court located in Gresik Regency. The existence of food banks in the Gresik Regency area does not fully have an awareness of going digital. Based on the results of observations at the PPI Food Court, many residents have expertise in creating products to increase their daily income, but this still requires development and improvement of governance. This activity was carried out through field observations, interviewing business actors, and involving the role of PPI Food Bank managers. The approach used is through socialization to stimulate business actors who are members of PPI Food Courts to continue to be creative and innovate in their respective business fields by prioritizing digital literacy as one of the important points in facing the digital era like today. In addition, this activity also initiates MSME actors to synergize in community unity, namely using the Communal Business model. This activity is expected to benefit MSME actors in the culinary field of PPI Food Courts by involving various parties such as business partners, academics, and local governments so that the economy continues to grow and have a good impact on the local community.
Keywords: Local potential, MSMEs, Digitalization, Communal Business
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