Sistem Pendukung Keputusan Strategi Pengembangan UMKM Batik Tulis Lasem Menggunakan Metode TOPSIS

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the Indonesian economy, especially in the batik craft sector. One of the MSMEs with significant potential is Batik Tulis Lasem, located in Central Java. However, despite its potential, this MSME faces several challenges in business development, such as limitations in marketing, production capacity, technology, and human resource quality. This study aims to design a development strategy for Batik Tulis Lasem using the TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) method. This method allows for the selection of the best strategy based on several important criteria, namely product quality, production capacity, marketing, access to technology, and human resources. Based on the results of the TOPSIS calculations, several alternative strategies were identified to improve the competitiveness of Batik Tulis Lasem. The findings of this research are expected to contribute to formulating effective strategies for the development of batik MSMEs in Indonesia, particularly Batik Tulis Lasem.