LITERASI KEUANGAN PEMILIK USAHA TERHADAP KEBERLANGSUNGAN USAHA (BUSINESS SUSTAINABILITY) PADA UMKM ROTAN DESA TRANGSAN, JAWA TENGAH

Abstract

This study aims to analyze the factors that influence Financial Literacy of Business Owners, namely
financial literacy, financial planning, Level of Education Against Business Sustainability at Rattan
UMKM Trangsan Village, Gatak District, Central Java. Data collection techniques researchers do
by observing and distributing questionnaires directly by visiting the object of research that is Rattan
UMKM Owner. Samples in this study amounted to 100 Rattan UMKM Business Actors. Data
processing uses SPSS 21. The results of this study indicate that the level of education has no
significant effect on business continuity while financial literacy variables, financial planning have
significant influence on business continuity.