Sistem Informasi Pemasaran Sebagai Sistem Informasi Sumber Daya Informasi

Abstract

Complexity and tight business require a business to develop
Information Organization System to give an excellence competition
in business. The important point in Marketting Information System
that is: Accounting Information System, Marketing Risset and
Marketting Inteligence procesed with database to produce: product,
promotion, place and price oriented in customer satisfaction. IRIS is
system that provided an information about information company
resources for the user in a company.
Key Words : 4P (product, promotion, place, price); IRIS