Pengembangan Industri Batik Lasem Kabupaten Rembang

Abstract

Developing of small scale industry depends not only on the
government policies but also the industrialist, it is the ability of the
industrialist to compete their products (quality and quantity). So, the
industrialist of the small scale industry have to follow the concrete
steps to endure the existence of their business. One of the small and
intermediate scale industry is Batik Industry. Batik industry has
special characteristic, because it is the Indonesian culture which
always exists consistency. Batik belongs to consumer’s goods. It is
shopping goods that belong to heterogeneous shopping goods,
because the characteristic is more important than price aspect for the
consumers. In other words, the consumers have different
perceptions about the qualities and attributes. So, developing of batik
craftsmen have to considers the relevancy between the craftsmen
needs and the program carried out.
Key Words: Craftsmen, Developing.