Berpikir Lateral Dalam Bisnis

Abstract

The lateral thinking concept for the first time promoted by Edwards
De Bono from result deep studying about human attitude in taking
decision. The thinking of De Bono are multipled or promoted by
many industrialists or entrepreneurs or businessmen to pile up
strategic trading or business to winning in competition in trading or
business. So that the lateral thinking sees something with manner
looking that good and attract. Manner looking that inconventional
lateral thinking becomes attractive because the difference
performens each others. Braving the difference performens reveals
the new innovation that created at the market. The competition with
using the lateral thinking design are competition completely each
other in the industries. So between competitors in competition can
do trade and business manner solidly.
Key Words : The lateral thinking in business