PENGARUH HARGA, FASILITAS DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG KEMBALI PADA HOTEL CHANTI SEMARANG 2020

Abstract

This study aims to determine the effect of price, facilities and service quality on interest in
returning to Chanti Hotel Semarang. This research was conducted on visitors to Hotel Chanti
Semarang. The population in this study were all visitors to the Chanti Hotel Semarang in 2019/2020,
the sample in this study was 100 respondents. In collecting research data using a Likert scale with 5
assessment criteria and to measure 24 statement items. The sampling technique in this research
uses a type of probability sampling. The data analysis technique is linear regression analysis. Hasli
analysis states that price affects the interest to return partially, facilities do not have a partial effect
and service quality greatly affects the interest in returning to visit.