ANALISIS FAKTOR INTERNAL DAN FAKTOR EKSTERNAL UMKM OLAHAN IKAN DI KABUPATEN REMBANG DENGAN MENGGUNAKAN ANALISIS SWOT

Dian Anita Sari, Agus Widodo

Abstract


Coronavirus Disease 2019 (COVID-19) which emerged in 2020 has an impact on many
countries including Indonesia. Pakpahan (2020) stated that the sectors implicated in Indonesia
are tourism, trade and investment. The business sector in Indonesia is dominated by Micro, Small
and Medium Enterprises (MSMEs). The purpose of this research is to study internal factors and
external factors that support the competitiveness of processed fish MSMEs in Rembang Regency
in the midst of the COVID-19 pandemic. The research methodology uses SWOT analysis. The
results of the SWOT analysis show that internal factors have a score of 5.80 while external
factors have a score of 6.42.

Keywords

Competitiveness, Internal Factors, External Factors, MSMEs Processed Fish.

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DOI: http://dx.doi.org/10.47686/bbm.v7i2.407

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