MODEL PENINGKATAN KINERJA USAHA KECIL DAN MENENGAH MENGGUNAKAN THE DREAM HOUSE MODEL (Studi Kasus Industri Batik Tulis Lasem Kabupaten Rembang)*

Abstract

This research aims to formulate the performance enhancement model related with the
characteristic of Batik Tulis Lasem industry. The data used is the primary data taken from
distributed interviews and questionnaires to the entrepreneurs. Method and processing data
used is Ishikawa diagram, Importance Performance Analysis (IPA), The Dream House Model and
Force Field Analysis. The research results: 1) Ishikawa Diagram Analysis shows that human
resources factor is the main cause of Batik Tulis Lasem industry problem. 2) Importance
performance analysis (IPA) shows that there are three indicators of quadrant 1 and seven
indicators of quadrant III should be corrected and becomes the model pillar of performance
enhancement. 3) The dream house model as Batik Tulis Lasem performance enhancement model
has four main pillars related with the organization management, productivites, product qualities
and also marketing. 4) The main strategy in enhancing the performance of Batik Tulis Lasem is
improving of organization management, productivities, product qualities and integrated
marketing. The managerial implication as the research result is: 1) Giving training including four
management aspects (management of human resources, production management, finances
management and marketing management); 2) The government facilities as the effort to develop
Batik Tulis Lasem industry.
Key words: performance, Ishikawa Diagram, Importance Performance Analysis, The Dream
House Model, and Force Field Analysis.