Pengaruh Penggunaan Instant Messaging (WhatsApp) Pada UKM di Lingkungan Apartemen Kota Jakarta Selatan

Abstract

Along with the development of technology and social culture, has evolved other media which
then grouped into mass media such as internet and mobile phone. The use of smartphones
(mobile phones) in everyday activities can be utilized well as an opportunity for the perpetrators
of Small and Medium Enterprises (SMEs). One of the locations that can be used as a place of
business is in an apartment environment located in South Jakarta. This research is conducted by
using qualitative descriptive method which improves data done by observation and interview
with business owner, employee, and consumer. The marketing mix (marketing mix) consisting of
7P (product, price, place, promotion, physical evidence, person, and process) is used in the
marketing plan plan. The results of this study will be able to see the effect of the use of instant
messaging (WhatsApp) in Small and Medium Enterprises in the neighborhood of South Jakarta
Municipality.
Keywords: instant, messaging, whatsapp, apartment, marketing mix