BUSINESS TO BUSINESS (B2B) E-MARKETPLACE SEBAGAI MEDIA PROMOSI PRODUK USAHA KECIL DAN MENENGAH (UKM)

Abstract

B2B e-Marketplace is a media the promoted actor for Small and Medium
Enterprises (SMEs) that has play role important to realize economic national
structure in growing and developing SMEs ability to be strong and independent
business, and can to increase build of region, employment generation, equity
revenue and growing of ASEAN economic comminity. This research purposed to
design website as media promoted product for SMEs and supplier at Bengkalis
goverment used concept B2B e-Marketplace. Application B2B e-Marketplace stake
the used developing approach such as system waterfall. The result of this research
is design website e-Marketplace web-based integration, and can to give
advantage for SMEs and supplier in to spread reach access promoted product with
easy and cost relative cheap until it can increase competitiveness of businesses
towards economic community of ASEAN.
Keyword : B2B e-marketplace, product promotion, smes, supplier